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Tenfold Marketing Blog
- The Tenfold Marketing Blog is a source for in-depth, highly researched, and original work about all things marketing. Our articles are contributed from employees who are directly involved in leading Tenfold's marketing department; who understand what's important to highlight vs. what's background noise; and who have years of experience building their expertise.
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Raising the Bar for Ecommerce: The Omni-Channel Approach to Customer Experience
In the last decade, the growing adoption of ecommerce has been swift–and ruthless. Huge retail market players like Best Buy and Toys R’ Us are shutting down huge chunks of their physical locations due to plummeting revenue. Not only is this a result of not embracing ecommerce early in its wave, they are also now competing with ecommerce … Continued
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How AI, Machine Learning and Automation will Impact Business in 2018 and Beyond
*This post was guest-authored by Tara Callinan and Jenneva Vargas from Accelo* We are living in exciting and innovative times with futuristic technology literally at our fingertips. But for the longest time, small to medium sized businesses were not serviced by the latest tech trends enterprises have been able to benefit from. That is, until … Continued
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What is Marketing Channel and Various Channels of Distribution?
Although the principles remain the same, the practice of distribution has changed dramatically in the past 100 years, and even more so since the advent of the ‘Internet of Things’. A seismic shift has been the introduction of affiliate partners and programs in the strategy of distribution channel marketing and channel sales management. It’s about … Continued
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5 Marketing Tactics to Increase B2B Sales
Increasing B2B sales isn’t simply a matter of putting out your shingle and hoping that more customers will come your way. Businesses who purchase from you want to believe they have the right vendor at the right time for the right price. Because there are more people involved and there are higher price points, it … Continued
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How to prepare Strategy for Marketing Distribution Channel Management
In the rapidly evolving global marketplace, there are more opportunities to connect products with consumers. In fact, the number of methods can be overwhelming. Choosing the most appropriate connection methods is the foundation of marketing channel management. While each company has different products and possible methods of distribution, there are many ways to optimize the … Continued
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Does Cisco Offer Partner Marketing Programs?
To an outsider, the question is an obvious one: Why would one of the world’s largest and most successful companies—in fact, the world’s most valuable company for a brief spell in March 2000—want or need partners? Partner marketing programs come in many shapes and sizes, depending on the needs of each party. Their purpose, however, … Continued
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Inbound Marketing in 2017 – 5 Trends to Keep Your Eyes On
Let’s go back to the shift of the millennium. Ask somebody about inbound marketing and you’ll probably get a shoulder shrug as an answer. Tell them about a marketing technique through which customers come looking for your products instead of you chasing after them. You’ll probably get a laugh or two. However, nowadays inbound marketing … Continued
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What is the Role of Marketing Operations?
The television series Mad Men portrays the bustling world of advertising in the 1960’s when it first rose to prominence as its own driving force. Over the last ten years, a similar seismic shift in marketing has taken place. For decades, many corporations had their own marketing departments, often relegated to the end of the … Continued
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5 Mistakes That People Make in Cold Email Outreach
*This post initially appeared on HiverHQ* Cold emailing is a practice that a number of companies and individuals adhere to, and it’s easy to see why. You can reach a significant number of people all at once with the click of a button, and do so in a way that very clearly communicates what your … Continued
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6 Free Stock Photo Websites to Help Your Blog
Sometimes the hardest part of writing a blog is choosing the photo. The research is done; the tedious process of editing is complete; and all of the links and citations have been placed in the right spots. But when it comes time to select a header or body photo, you get stuck. While picking an image … Continued
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