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As the telecommunications industry grew increasingly more competitive over the past decade, creating a flawless customer experience is important now more than ever. With high customer acquisition costs and long sales cycles, it's vital to capture every...

As media has evolved from print to digital, the way consumers interact with your products and services has changed dramatically. No longer are prospects swayed by freeway billboards or bus bench ads; they need to be marketed to and nurtured...

With the social landscape changing, and customers having the ability to broadcast their enjoyment or displeasure to thousands of people at the touch of a button, creating a fantastic customer experience has never been more important. Given that more than 42%...

E-commerce sites don't have the convenience of visually observing each customer's shopping experience so they rely on data to offer that level of transparency. Every marketing and business decision should be guided by data and metrics in order to...

Buying insurance has changed considerably since the rise of the internet, especially in the last decade. With the ability to compare multiple options instantaneously, it's imperative for insurance reps to have the ability to follow up with consumers...

With 24/7 access to the digital marketplace and thousands of brands to choose from, the consumer is now shopping on their own terms. Retailers need to believe they can do something better than the status quo, like creating a better shopping experience than...

Disruption is nothing new to the Financial Services industry but how firms leverage emerging technology to differentiate themselves will be crucial when attracting and retaining customers. Data is the key to that differentiation and the way it has been...