Sales Gamification 2017: Apps, Tips, and Issues You Need To Consider

Sales Gamification 2017: Apps, Tips, and Issues You Need To Consider

Back in 2014, gamification as a strategy for improving sales productivity was the trend – not that it was a new breakthrough idea then. The theory of gamification gained popularity as early as 2010, when the engagement and productivity gains from the strategy captured the fascination and funds of venture capitalists. In fact, Badgeville, one of today’s … Continued

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Exclusive Q&A: Neal Schaffer and Rutgers Business School Launch Social Selling Program

Exclusive Q&A: Neal Schaffer and Rutgers Business School Launch Social Selling Program

When discussing digital transformation, it’s impossible not to discuss social selling and its impact on the sales cycle. Marketing and sales automation tools have made it possible to reach hundreds, if not thousands, of potential buyers instantly. This however has caused a decline in the effectiveness of email and cold calling techniques. As a result, … Continued

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