Salesforce is an American cloud computing company specializing in CRM. Its initial goal was to disrupt the delivery of business software applications via a completely new model known as Software-as-a-Service or SaaS. Though most of its revenue comes from CRM products, Salesforce also creates commercial applications for social networking.
Founded in 1999 by Marc Benioff, Parker Harris, Dave Moellenhoff, and Frank Dominguez, Salesforce is now regarded as one of the most highly-valued cloud computing companies with a market capitalization of $55 billion. Salesforce’s initial public offering was listed on the New York Stock Exchange in 2004 under the ticker symbol CRM, with the help of $110 million in investment capital. It is also a constituent of the S&P 500 Index.
Salesforce’s main headquarters are situated in the historic Southern Pacific Building in San Francisco. It also has regional offices in Switzerland, India, Tokyo, Toronto, Chicago, London, Sydney, Dublin, Hyderabad, San Mateo, Hillsboro, and New York City.
Salesforce’s products are divided into eight categories: Sales, Service, Marketing, Community, Analytics, Platform and Apps, Commerce, and Internet of Things (IoT). One of its most well-known products is Sales Cloud, which allows users to manage their contacts and track opportunities from any device. The Sales Cloud is used widely by sales teams, often in conjunction with a Salesforce dialer. Service Cloud is another popular add-on as it helps create a faster and smarter customer service experience.
When it comes to marketing, Salesforce has Pardot as its offering, an app that helps generate high-quality leads and drive sales with intelligent B2B marketing automation. Engaging the community has also become smarter and easier with Einstein, an artificial intelligence app built to discover patterns of community interaction so that it can recommend the best ways to personalize offers and content for every user. Using this new technology, sales and marketing teams can reach prospects and customers with tailored offerings be it through the use of a Salesforce dialer with calls or through outbound emails. There is also the IoT Cloud that can transform big data into real-time actions through the use of intuitive tools.
Salesforce has received hundreds of awards and accolades since its inception. Fortune named it as one of the world’s most admired companies five times. It has also appeared in the Fortune 100 Best Companies to Work For nine times. Salesforce entered the Fortune 500 list in 2015 and 2016. Forbes named Salesforce as one of the most innovative companies in the world six times. CRM Magazine also chose the company as the best enterprise and mid-market CRM multiple times.
Other institutions that have bestowed awards and recognitions on Salesforce include Business Insider, Fast Company, FlexJobs, San Francisco Business Times, and The National Diversity Council Awards.