How Enterprises Are Adopting Social Selling
These days, it is no longer enough to argue that enterprise companies are too big to bother with social media. Remember this Sales 101 basic: be where your market is. Right now, they are online. The numbers are daunting. Of the 7.3 billion global population as of July 2015, more than 3 billion use the … Continued Read This article
What Every Business Person Should Know About IT Sales & Marketing Tools
With well over 1,000 technology vendors trying to sell some type of marketing technology in more than 40 categories, it’s no wonder that marketing specialists often describe themselves as feeling ‘overwhelmed’. To be sure, the rate of adoption of marketing technology is astonishingly low among mid-market B2B companies—except those in the software industries: other industries … Continued Read This article
What is Sales Channel Marketing Management and Strategy?
The primary goal of a sales team is, of course, sales. Achieving that may be straightforward for small organizations with a clear, single sales channel. However, complex businesses with many sales channels can benefit from a more inclusive approach. A successful multichannel strategy engages marketing, distribution, and finance teams, among others. It may also spend … Continued Read This article
7 Useful Tips for Developing Your Sales and Marketing Strategy
At best, sales and marketing teams are acquaintances. At worst, they’re enemies. At least, that’s the situation at most organizations. While a healthy bit of sibling rivalry typically doesn’t hurt, the sales and marketing relationship often suffers from miscommunication—or a complete lack of communication—as well as occasional animosity. This is remarkable, especially considering that the two teams typically … Continued Read This article
What is an Affiliate Channel Partner Program and How Does it Affect Your Client Relationships?
Accounting for 16% of US eCommerce sales in 2015, affiliate marketing is a channel partner that businesses can’t afford to ignore. What is a channel partner? Marketing channel partners direct clients to a company’s store or sell products on behalf of a manufacturer. Distributors and retail stores are common channel partners for companies that distribute … Continued Read This article
What is the Meaning of Sales & Marketing and Their Advantages?
Is having a great product the only requirement to run a successful business? For most companies, the answer is no. Why? Because generating sales requires potential customers to understand that a product exists, what it does, and why it’s better than a competitor’s offering. The responsibility to communicate that information rests on the shoulders of the … Continued Read This article
What is Marketing Channel and Various Channels of Distribution?
Although the principles remain the same, the practice of distribution has changed dramatically in the past 100 years, and even more so since the advent of the ‘Internet of Things’. A seismic shift has been the introduction of affiliate partners and programs in the strategy of distribution channel marketing and channel sales management. It’s about … Continued Read This article
6 Sales and Marketing Tips & Ideas to Grow Your Business
To grow a business these days, one needs to understand why traditional sales and marketing strategies are failing and how to develop a sales marketing strategy that works. What is Sales Marketing? A well-crafted combination of sales and marketing is necessary for successful business growth. Sales entail the direct one-on-one interactions, those interpersonal connections that directly … Continued Read This article
What Is Multi-Channel Approach & How Should You Prepare a Strategy for Your Marketing Campaign?
Long gone are the days when a single radio ad would send customers rushing to a store. Instead, companies must compete with a million distractions before they can direct customers to their products. Luckily, companies also have more ways to contact customers. Often called ‘channels’ in marketing, these ways to contact customers have grown over the … Continued Read This article
The Leading Role Played by Customer Support Centers
A customer support center, or a contact center, is an official system set up to handle customer communication for an organization. A customer support center is made up of a team of individuals, localized in one facility, who respond promptly to large amounts of customer queries or complaints. If a customer experiences problems with a … Continued Read This article
How to Manage Customer Relationships Effectively
As business practices adapt, change, and develop over time, new terminology tends to get added to the standard business lexicon. A relatively recent addition is ‘customer relationship management’. Of course, the concept is not new; interest in improving business/customer relationships is as old as the act of doing business. What has changed dramatically in the … Continued Read This article
How to Prepare Your Strategy For an Effective Customer Service Experience?
With so much product parity today, the service level of an organization can prove to be a crucial competitive advantage. Customers will migrate to where they receive better service—or where they perceive to get a better value experience. People patronize large, no-frill discounters but will do so knowing that the reduced service level they receive translates … Continued Read This article