Matt Goldman

What Every Business Person Should Know About IT Sales & Marketing Tools

What Every Business Person Should Know About IT Sales & Marketing Tools

With well over 1,000 technology vendors trying to sell some type of marketing technology in more than 40 categories, it’s no wonder that marketing specialists often describe themselves as feeling ‘overwhelmed’. To be sure, the rate of adoption of marketing technology is astonishingly low among mid-market B2B companies—except those in the software industries: other industries … Continued

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7 Useful Tips for Developing Your Sales and Marketing Strategy

7 Useful Tips for Developing Your Sales and Marketing Strategy

At best, sales and marketing teams are acquaintances. At worst, they’re enemies. At least, that’s the situation at most organizations. While a healthy bit of sibling rivalry typically doesn’t hurt, the sales and marketing relationship often suffers from miscommunication—or a complete lack of communication—as well as occasional animosity. This is remarkable, especially considering that the two teams typically … Continued

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What is an Affiliate Channel Partner Program and How Does it Affect Your Client Relationships?

What is an Affiliate Channel Partner Program and How Does it Affect Your Client Relationships?

Accounting for 16% of US eCommerce sales in 2015, affiliate marketing is a channel partner that businesses can’t afford to ignore. What is a channel partner? Marketing channel partners direct clients to a company’s store or sell products on behalf of a manufacturer. Distributors and retail stores are common channel partners for companies that distribute … Continued

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6 Sales and Marketing Tips & Ideas to Grow Your Business

6 Sales and Marketing Tips & Ideas to Grow Your Business

To grow a business these days, one needs to understand why traditional sales and marketing strategies are failing and how to develop a sales marketing strategy that works. What is Sales Marketing? A well-crafted combination of sales and marketing is necessary for successful business growth. Sales entail the direct one-on-one interactions, those interpersonal connections that directly … Continued

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What Is Multi-Channel Approach & How Should You Prepare a Strategy for Your Marketing Campaign?

What Is Multi-Channel Approach & How Should You Prepare a Strategy for Your Marketing Campaign?

Long gone are the days when a single radio ad would send customers rushing to a store. Instead, companies must compete with a million distractions before they can direct customers to their products. Luckily, companies also have more ways to contact customers. Often called ‘channels’ in marketing, these ways to contact customers have grown over the … Continued

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How to Prepare Your Strategy For an Effective Customer Service Experience?

How to Prepare Your Strategy For an Effective Customer Service Experience?

With so much product parity today, the service level of an organization can prove to be a crucial competitive advantage. Customers will migrate to where they receive better service—or where they perceive to get a better value experience. People patronize large, no-frill discounters but will do so knowing that the reduced service level they receive translates … Continued

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