Top 65 Women Business Influencers

Top 80 Content Marketing Influencers

Featuring the brightest and most innovative Content Marketing Influencers today.

Our content team spent an entire month to create the list. We used a metric called True Reach, devised by Klear, to determine on average, how many people view a single post across all social media platforms. While that was our guiding metric, we also included overall influencer rating, total audience size, and engagement score, to paint a full picture of each of our influencers. We hope you find this document useful, and take heed to some of the messages that our influencers have taken to heart themselves.

Top 5 Content Marketing Influencers

Bill Gates
1

Larry Kim

Founder of WordStream, Inc - The leading provider of AdWords, Facebook and keyword tools used by over a million marketers worldwide. The company employs approximately 200 people, and manages nearly a Billion dollars of ad spend on behalf of customers.

TRUE REACH
52,096
INFLUENCE
90/100
AUDIENCE
745,879
2

Rand Fishkin

In 2004, Rand co-founded what is, today, one of the marketing world’s fastest growing software companies, Moz. Based in Seattle, WA, Moz’s focus is on serving professional marketers with analytics and recommendations to improve their web traf c and customer acquisition through inbound channels such as SEO, social media, content marketing, and more.

TRUE REACH
51,062
INFLUENCE
94/100
AUDIENCE
407,925
3

Seth Godin

Born in Mount Vernon, New York, Godin graduated from Williamsville East High School in 1978. He received degrees in computer science and philosophy from Tufts University, followed by an MBA in marketing from the Stanford Graduate School of Business. From 1983 to 1986, he worked as a brand manager at Spinnaker Software. After leaving Spinnaker in 1986, he used $20,000 in savings to found Seth Godin Productions, primarily a book packaging business, out of a studio apartment in New York City. He then met Mark Hurst and founded Yoyodyne. After a few years, Godin sold the book packaging business to his employees and focused his efforts on Yoyodyne, where he promoted the concept of permission marketing.

TRUE REACH
50,933
INFLUENCE
93/100
AUDIENCE
1,723,020
4

Mari Smith

Mari was born in Canada to Scottish parents and spent my childhood in rural BC. Then, lived in Scotland for 20 years, before emigrating to San Diego, California, in 1999. She’s enjoyed the beautiful climate and land of opportunity ever since! Although shy as a child, Mari honed my public speaking skills since my 20s. She’s spoken to groups ranging from 30 to 25,000 people.

TRUE REACH
48,005
INFLUENCE
93/100
AUDIENCE
850,816
5

Jeff Bullas

Jeff is a digital entrepreneur, marketing blogger, keynote speaker, digital strategist, consultant and bestselling author. He works with companies and executives to grow their online personal and businesses through social, digital and marketing automation. His blog receives over 5 million visitors a year and is found at jeffbullas.com and has spent most of his business career involved with information technologies, telecommunications and the web.

TRUE REACH
32,307
INFLUENCE
93/100
AUDIENCE
1,190,323