CTI is often talked about in its shortened form, but the acronym stands for “computer telephony integration”. While there are a number of different CTI implementations with a variety of features, they all have the ability to turn your computer into a telephone call management system. Put more simply, using a CTI tool can turn your computer into a phone, among other things. These systems allow you to click on any phone number, and dial it directly from your browser. This process has revolutionized how businesses approach cold calling, sales outreach, and a number of other day-to-day operations.