It’s long been conventional wisdom that trying to reach a wide audience is usually beneficial in business, but far too many companies spend needless resources chasing leads that aren’t likely to pay off in the long run. As an alternative strategy, many B2B-focused companies have discovered that account based marketing (ABM) has the potential to revolutionize their sales.
In this ebook, we explore three key areas:
- The history of ABM and how to decide if it’s right for your business
- The future of ABM in the ever-evolving B2B sales landscape
- What sales leaders can do to successfully implement an ABM-based strategy