Sales Reporting

Marketing vs. Sales: Their Major Difference and How They Work Together

Marketing vs. Sales: Their Major Difference and How They Work Together

Business guru and well-known provocateur Tom Peters once addressed a crowd of over 400 sales and marketing executives saying: “I hate sports analogies. They’re just a bunch of male macho…” Yet, in the world of sales and marketing, sports analogies are de rigueur and tossed around like a basketball during March Madness. To properly understand the difference … Continued

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