Repeat after me: Sales leader affirmations are not just warm and fuzzy thoughts.
Instead, think of them as imperatives, as tools for changing how you think. They’re sales leader rules that effective leaders rely on to structure and set up their day for success. Peter Economy of Inc. has offered 17 of his best sales leader affirmations, and we’ve plucked out five of our favorite, with explanations as to why they work, for your consideration.
The best performance starts with clear goals
Before you make a move, figure out where you’re headed. Action, no matter how well-executed, is fruitless without a goal attached to it. Make it your mission to always establish clear goals, or smaller sets of goals that can exist en route to reaching a larger goal.
The best business is common sense
You can have a fancy MBA from a fancy business school, but you can’t pick up street smarts in a classroom; you build them from experience. Sales leaders create their rules by doing, trying, failing, and doing again. Common sense is a religion in business; it helps simplify and remove unnecessary bells and whistles, and forces you and your team to focus on the bottom line, and what’s really important.
Walk your talk by backing up your words with actions
What is really important, anyway? Telling your customers that you know what they value, or showing them how your product supports what they value? A recent article for young doctor starting their first internship, “Professionalism in Medicine,” applies here: “(1) Be on time. (2) Tell the truth. Do those two things. Anything else you can do for the next two weeks is gravy.”
Of course, as a sales leader, your job is more complicated than that. But the point is the same. Do what you tell your clients and your team what you say you’ll do, and do it honestly and well.
If you can’t measure it, you can’t manage it
This is why setting goals is so important among sales leader rules: Saying you made 10 outbound calls/visits/emails today isn’t impressive if your goal is 90. Establish those goals early on, and tie in numbers, whether they’re financial or incentive-based, and start measuring accordingly.
(Find out how Tenfold’s automated, friction-free design makes it easier to bank more calls per hour.)
Add some fun
Having an element of fun at work isn’t a luxury. Far from it! Just as affirmations aren’t just pleasant thoughts, fun at work is critical for engaging with the day-to-day routine. The more positive energy you bring to and get from your work, the more positive, creative effort you’ll bring to your customers. (And your bottom line.)
What are some of your sales leader affirmations, and how do you adapt them into your work day? Share them in the comments below.
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