Dreamforce 2016 is right around the corner. In under two weeks, the largest vendor-led gathering of professionals from sales, marketing, IT, customer success, and other industries will take place in San Francisco, California.

Ranked by Bizbash as the #1 Technology Industry Event in San Francisco, Dreamforce is definitely a highlight of anyone’s professional career–and we at Tenfold are very excited to go!

Here are seven reasons why you too should be excited for Dreamforce this year.


Whether you’re a Salesforce partner, developer, or agent, one of the top reasons to attend Dreamforce is to meet like-minded people.


It’s not unusual to engage in conversations concerning industry-specific problems; so wear your thinking cap (bring along loads of business cards!) and be ready to share advice and ask for it too.

Bigger, Better Dreampark

Ah, the Dreampark.

This huge venue is what Salesforce regards as the heart and soul of Dreamforce. For this year, they made it even bigger and filled with fun adventures to help you on your way to becoming a stellar Customer Trailblazer. It’s like a theme park for professionals!


Dreamforce is also a time to unwind; and this year, U2 will be headlining Dreamfest. To be held at the Cloud Palace, Salesforce says this year’s Dreamfest is set to be one of the most exciting and legendary nights in Dreamforce history.


Put on your dancing shoes, familiarize yourself with the schedules, and don’t miss this experience. This night will benefit UCSF Benioff Children’s Hospitals.

Everything you need to know about this year’s Dreamfest is laid out here.

Lightning Lookout

lightningSalesforce Lightning is the “collection of tools and technologies behind a significant upgrade to the Salesforce platform.” What better time to know more about this game-changing update than during the Dreamforce Lightning Lookout.

Partners will showcase all things Lightning, so be on the lookout for new products and Lightning templates your company should take advantage of!

The Expo Floor & Product Demos

Before coming to Dreamforce, it’s best to list all the vendors you’re interested in connecting with. On the Expo floor, you get the chance to talk to partners about products built to extend and expand Salesforce’s functionality.

Take your time to visit the Admin Zone, Developer Zone, and the Customer Success showcase to see Salesforce applications across industries. If you’re looking for a certain integration or enhanced functionality, there’s a good chance that you’ll find what you need on the Expo floor.

Return on Investment

Startup or Fortune 500, it doesn’t matter. The return on investment of attending Dreamforce has been proven year in and out. Learning from 1,600 sessions and knowing how to accelerate business through thousands of live solutions, you’ll absolutely find beneficial content specific to your industry.

According to third-party research conducted by MarketTools Inc and Confirmit, Inc., here are the average ROI numbers for sales professionals who attend Dreamforce:

Average Sales Metrics Achieved After Attending Dreamforce

  • +34% in sales productivity
  • -34% in sales cycle time
  • +25% in sales cross-sell/up-sell revenue
  • +23% in deal size
  • +22% in sales revenues
  • +23% in number of deals
  • +28% in win rate

Whatever industry you’re from, Dreamforce returns both numeric and intangible benefits.

Experts Galore

Keynote sessions, breakout sessions, hands-on and pre-conference training–Dreamforce is an awesome place to go sponge-mode and absorb as much information as you can.


Not convinced? Some of the keynote speakers this year are Melinda Gates, Co-chair of the Bill & Melinda Gates Foundation, Marc Benioff, CEO of Salesforce, Tony Robbins, and Marc Cuban. Uh-huh.

There are also 1600 sessions where you get to learn from industry experts about specific subjects ranging from marketing automation to customer success tactics. Our very own Sales Operations Manager Jonathan Hackworth is doing a session on How to Choose the Right Automation Tool, so be sure to check that out as well. Use the Salesforce Agenda Builder to put together your schedule and make the most out of your Dreamforce experience.

At Dreamforce, you’ll grow your network and become a better professional. Be prepared to mingle with industry pioneers, thought leaders, and countless peers! Surely, you’ll go back to the office with renewed vigor, new knowledge, precious connections, and memories that’ll serve you well for years to come.

We hope to see you there!


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Dan Sincavage

Dan Sincavage

Dan is a Co-Founder of Tenfold and currently serves as the Chief Strategy Officer. Dan oversees the Tenfold sales organization, manages strategic partner relationships and works with key enterprise accounts to ensure their success with the Tenfold platform.

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