There’s a reason why the following three sales leaders have written some of the best sales leadership books. They’ve found a way to dominate their respective business fields. Here are the top lessons we’ve garnered from their sales leadership books (to be added to your reading list, stat).
Grant Cardone, The 10X Rule
Real-estate magnate, sales leader, and overall hustler, Grant Cardone came from nothing, and after a rough start in life (he barely graduated college and suffered through a drug addiction in his early 20s), he pulled through to become a New York Times best-seller and multimillionaire, with a half dozen companies and multiple sales leadership books under his belt.
But none of that would be possible if Cardone hadn’t followed his own principle of success: the 10X Rule. It essentially says that if you want to go far in life, you have to do everything with ten times the amount of effort a ‘normal’ person would put forth. It’s true in business, relationships, sales—really, applicable to any part of your life.
Guy Kawasaki, Selling The Dream
There isn’t a person alive today who hasn’t heard of Apple—but Apple wouldn’t be where, or what, it is without a stellar startup team behind the brand. Enter Guy Kawasaki: Apple’s right-hand marketing guru, or “chief evangelist,” who was responsible for bringing the Mac to market in the mid-80s.
Guy is a prolific writer, with many sales leadership books to his credit. In Selling The Dream, Kawasaki advises that “Evangelism is selling the dream.” In other words: believe in your product or service so much that you are not only its cult leader—you’re the cult itself.
Tom Peters, In Search of Excellence
An instant classic published in the early 80s and still taught in business schools—and referenced by many top executives as a sales leadership book they reach for time and again, In Search of Excellence provides indispensable advice to sales leaders, gained from real-life lessons, about how a business should be if it wants to be great. In his book, Peters outlines eight principles that make an organization successful.
Here’s one top-notch observation from this sales leadership book: “Leaders don’t create followers, they create more leaders.” In other words, if you’re a sales leader in charge of a team, you want to encourage your troops (real or proverbial) to take their own initiatives and build their own strengths. Put aside any fear about being surpassed—and focus, instead, on what matters: excellence.
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Patrick Hogan
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