What is a sales dashboard? Sales dashboards, defined.

In business intelligence, a dashboard is a data-driven tool that shows data in a more meaningful way. Often, the data is paired up with data visualizations like graphs, gauges, or heatmaps. Dashboards can either be static or interactive, but majority are dynamic in nature, time-based (often showing data in regular or adjustable periods), and is connected in real-time to some variant of a database.

Sales dashboards are a subset of business intelligence dashboards that deal specifically with sales-specific metrics and data points. Major vendors such as Microsoft, Salesforce, and IBM specialize in the creation of these dashboards, often packaging end-to-end solutions for enterprises.

Why Dashboards are a Manager’s Best Friend

The main targets of dashboard usage are managers and decision-makers. This allows them to track in real-time key metrics of the business, including but not limited to sales made, sales amount, the calls being made or being received by the hour, the utilization of agents, and much more. Having these data on hand, managers can have their agents adjust their performance on the fly and optimize their approach to their calls and customer interactions.

Additionally, dashboards can be used to view relative historical performance. Because they are actively connected to the database, managers can pull up records from previous days, weeks, months, and even years and decades to compare with their current performance. This allows them to view market trends and prevailing statistics at any given time.

Some Examples of Dashboard Software

With 1.2 billion users in 140 countries, Microsoft Office is the most dominant office suite there ever was. One of its components, Microsoft Excel, is the cheapest and most readily available software for dashboarding there is. Coupled with either MS Access or other database software, this provides the perfect dashboard solution for really small teams.

For large and enterprise-level teams, solutions such as IBM-Oracle or Salesforce can provide browser-based visualization of cloud-stored data, allowing more users to access even bigger and more complex reports.


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Dan Sincavage

Dan Sincavage

Dan is a Co-Founder of Tenfold and currently serves as the Chief Strategy Officer. Dan oversees the Tenfold sales organization, manages strategic partner relationships and works with key enterprise accounts to ensure their success with the Tenfold platform.

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