What is a Decision Maker in a Company?

Decision-making is the bedrock of business success. It influences almost every aspect of corporate life, from investment to customer service. A good decision maker helps a business succeed and boosts profit. A poor decision maker, on the other hand, could jeopardize not only business growth but also sustainability.

What are Decision Makers in a Company?

Businesses make complex decisions all the time. Managers decide whether to hire or fire staff; sales managers determine the most lucrative sales leads; senior IT administrators choose the best software for their purposes. All of these people make choices before finding a solution to a problem. They are decision makers. “A decision can be defined as a course of action purposely chosen from a set of alternatives to achieve organizational or managerial objectives or goals,” says the Management Study Guide.

The Cambridge English Dictionary defines a decision maker as a “person who decides things, especially at a high level in an organization.” A decision maker might be responsible for strategic decisions like acquisitions, business expansion or capital investment.

What Does a Decision Maker Do in a Company?           

According to the University of Massachusetts Dartmouth, there are seven stages of effective decision-making. First, a decision maker realizes he or she needs to make a decision. Then, the person gathers relevant information, identifies the alternatives, weighs up all of the evidence, selects the alternatives that are best for his or her situation, and takes action. Finally, the decision maker reviews his or her choice and its consequences.

Technology often helps decision makers in a company. Business decision-making software provides these professionals with analytics so they can solve problems in a quicker timeframe. These programs collect data from sources such as customer relationship management (CRM) and enterprise resource planning (ERP) applications so decision makers can analyze trends and patterns before making a decision that impacts their business. Data-driven decision-making also helps them diagnose business problems and identify opportunities.

The Benefits of Decision Makers

Decision makers prevent companies from making rash decisions that hinder business growth. They are an essential part of every business because they optimize communication, human resources and supply chain management. Effective decision makers navigate complicated situations and choose the right solution that provides their company with the most benefits in the long term. In short, a good decision maker can transform a business.

Poor decision-making can have serious consequences for businesses in every niche. Good decision-making in management helps companies secure sales, generate new leads, improve their marketing processes and increase the visibility of their brand. It is useful for policy planning, too. Ultimately, the best decision makers ensure business success in the future.

Groups of Decision Makers

Sometimes, the best decisions involve more than one person. Decision makers who include employees in the decision-making process likely improve morale.

In group decision-making, multiple individuals — or multiple decision makers — ponder a problem and collectively agree on the best solution. Sometimes this process is fraught with difficulties. Decision makers might disagree on how to solve a problem, for example. Also, the process of decision-making in a group sometimes results in diffusion of responsibility, where no particular person is actually responsible for a decision. Moreover, decision makers can blame other individuals in the group for a bad judgment and deny personal responsibility.

Group decision-making benefits some businesses, however. This method draws on the skills and expertise of each decision maker in the group, resulting in better solutions to common problems. Employees in various departments within an organization might have decision-making skills.

Factors That Influence Decision Makers

Various factors influence decision-making in business. One study suggests that smaller groups of decision makers are more competent at making resolutions than larger groups. The research, from Princeton University, says that people make decisions based on correlated information — the facts known to all members of a group, and uncorrelated information — the things known only to a few members of a group. The larger the group, the more the uncorrelated information gets “drowned out.”

Psychological and physiological factors also impact decision makers. Long days, fatigue and eating habits could affect someone’s decision-making process, for example. The National Academy of Sciences found that a judge was more likely to grant a criminal parole after a food break.

Research from Stanford University says that good decision-making happens in the morning when serotonin levels in the brain are at their highest. This, they say, makes it easier for people to take risks.

The decision-making process in management comes with multiple benefits. Great decision makers influence almost every business-related situation, and companies that have proper decision makers are more effective at strategic planning. These companies improve sales, boost productivity and increase morale, too.


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Matt Goldman

Matt Goldman

Matt Goldman is a Content Marketer/Social Media Strategist for Tenfold. His writing has focused on social selling, marketing, as well as gamification.

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