When your email inbox is always full, taking time to read a book can feel like an impossible luxury. And a whole book? Forget it, even if it’s one of the best sales books of 2015 that could improve your approach and performance.
But it’s worth it to try. In part, you get useful information to make your work better. You also give your mind a break, shifting out of go-go-go mode. (In fact, the Journal of Consumer Psychology recently reported that reading can boost happiness.) Here, we’ve narrowed down the best sales books of 2015 to three great titles—and noted the reasons you’re most likely to read them.
If you’re looking for a worksheet
Okay, so you don’t have time for paragraph after paragraph. That’s how most of the best sales books of 2015 are written, and dare I say, most books in general. However, Ask by Ryan Levesque offers a detailed method, more like a workbook, for putting his “sales funnel system” into practice. The system helps you determine what your clients are hungry to buy, says Small Business Trends.
If you need to break out of a rut
Many of the best sales books of 2015 talk about process and method. Jill Konrath’s Agile Selling takes a different tack. Konrath focuses on a skill set of agile thinking. She describes it as “the ability to learn and synthesize new information and figure out what’s going on quickly.” Agile thinking can help you adapt to a new position, a new industry, or new customers. It can also inform how you structure your sales team for faster, better results.
If you want a total paradigm shift
In Selling Value, Don Hutson writes that “sales happen when people feel they are getting their money’s worth.” But many salespeople don’t fully understand the meaning of “value.” When you do, it completely changes your sales approach. Sales value is not about slapping a discount on your product. It’s not about listing how your product is better than your competitor’s. Rather, says Hutson, selling value is when you can communicate what you do or sell to your client so that they can see the value to them.
Which of the best sales books of 2015 have you read? Be honest—which did you take the time to read all the way through? Hit us up in the comments.
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