Lead Scoring

Effective Lead Nurturing: 7 Tactics for Better Prospect Relationships

By: Dan Sincavage Lead Scoring 5 min. read

Lead nurturing must be a part of your comprehensive sales and marketing strategy. In its core, lead nurturing is about building relationships with prospects through different channels, even when they’re not near the decision stage yet. B2B customers often take the long and winding road, so to speak. Potential buyers in the B2B space don’t … Continued