Lead Scoring

Effective Lead Nurturing: 7 Tactics for Better Prospect Relationships

Effective Lead Nurturing: 7 Tactics for Better Prospect Relationships

By: Dan Sincavage Lead Scoring 5 min. read

Lead nurturing must be a part of your comprehensive sales and marketing strategy. In its core, lead nurturing is about building relationships with prospects through different channels, even when they’re not near the decision stage yet. B2B customers often take the long and winding road, so to speak. Potential buyers in the B2B space don’t … Continued

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Fire Up Your Sales Force Through Lead Tracking

Fire Up Your Sales Force Through Lead Tracking

By: Sean Pinegar Lead Scoring 8 min. read

If you’re in sales, listen up. Salespeople and sales managers know this too well: it’s really tough to prioritize the right leads on an ongoing basis. With so much information passing through sales teams each day, it’s easy to go off track. Knowing which leads you need to follow up on and connect with at … Continued

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