Lead Generation
Create Buyer Personas To Supercharge Generation Of Qualified Leads
What’s the toughest decision to make when going out with friends? Where to eat, right? Different tastes and preferences. Different reasons why they want to eat this and that, why you want to go here and not there. Gina wants a grilled burger. Ally doesn’t want to sit outdoors. Flo is on a low-fat diet … Continued
Read This article
15+ Real Estate Marketing Ideas That Really Work
Real estate is an extremely competitive field. It’s saturated and ruthless—but professionals who put in that extra effort are going to be rewarded. Real estate marketing has always been something that only a few people figure out. It’s either spammy or just plain disconnected. Here’s a list of ideas you can pull from. Start implementing … Continued
Read This article
Pipeline Expansion: 3 High-Touch Strategies To Grow Your Leads 500%
One of the most common complaints I hear from sales teams is they constantly face a shortage of quality leads. Some argue marketing sends them bad leads in bulk. Others are convinced they need more resources to prospect. However, salespeople can be self-sufficient in growing their own pipeline. Rather than rely on marketing to drive … Continued
Read This article
What are Sales Funnels?
In sales, the form of a funnel describes well the rudimentary stages a customer goes through in a sales life cycle. Customers usually start out as leads that are either sourced or proactively contacted the company. Once qualified, they are then called prospective customers—or prospects—and are handed over to the sales team. Once they purchase … Continued
Read This article
Create Lasting Customers By Building Effective Sales Funnels
When you launched your product, your only concern was getting people to visit your site—right? Sure, you know that traffic is where conversions come from. But here you are. You’re getting a lot of traffic that just doesn’t convert. If you’ve worked hard with your team to build an excellent product, a sleek online platform, … Continued
Read This article
What Is A Sales Lead? (Plus 4 Proven Ways To Attract & Get Them)
We’ve all been sales leads at some point. When we sign up for newsletters, pick up the phone to ask about a service, when we get a random phone call and we didn’t hang up. When we open the door. That’s when you become a lead. And leads are like liquid gold in the world … Continued
Read This article
What is Voice Marketing Automation?
Voice marketing automation or voice-based marketing automation (VBMA) is a blanket term that encompasses software that automates the gathering, execution and measurement of data from voice-based communications. Basically, VBMA is like traditional marketing automation but it uses and is centered around telephony-specific functions and data. Why More Automation is Always a Good Thing In 2012, … Continued
Read This article