This is a guest post from our friends at LeadPath.
Are signup emails barely drizzling into your email database?
The secret lies in using lead magnet tools.
Just like a magnet attracts metal, these lead magnets will draw potential clients your way. They offer their readers anything from a free download or a discount if they sign up for their email newsletter.
Lead magnets are used to attract new business in fun and creative ways. Below, we list some examples of easy lead magnet tools to try.
Why do you need them?
Most readers that will visit your capture page will never return. You will need to bait them into signing up for your email list. These are all potential clients that will disappear into thin air if you don’t tempt them with something.
Readers are more likely to share their email if they receive something in exchange for it–something that they consider to be of value and useful. This is why lead magnets are a vital aspect of website optimization.
Often they are referred to as an opt-in bribe, sign up incentives or coupons. These lead magnets offer the readers a free download or a discount if they sign up for your email list.
People love anything that contains value–especially if they’re free.
So, the answer to the above question is obvious but how can you use them effectively?
How to make a lead magnet
The key is in understanding your audience. Try to put yourself in their shoes: What are their needs? What will interest them?
Check out the types of lead magnets your competitors are using. This will give you a better idea of how to create a lead magnet that is unique and catches your reader’s attention.
The readers will only download something if it is of value to them. Yet, you need them to download our lead magnet because it gives us their email address. It is critical to think about your audience before choosing and making your lead magnets. Make sure that the sign-up process is both quick and easy. If it is too difficult to find or too complicated to fill out, the reader will decide that it isn’t worth the time.
Types of lead magnets
Lead magnets don’t need to be complex or time-consuming to create. The key is to keep them short and sweet.
They simply need to solve a certain problem, offering a specific solution for the market you are targeting. Here are some examples of the most effective lead magnets:
- Guides or reports: People love examples of how to do things, especially if it makes their workload lighter. It must also help your reader solve a problem. They will receive something useful to them, so they may readily give their email.
- Cheat sheets or a handout: It is free and is one of the most popular types of lead magnets. It is normally a one-page sheet that offers valuable information. The reader gives their email to receive the cheat sheet or handout via email.
- Video training: The reader will read your page and discover that they can receive free training or more information via videos. They just have to sign-up and provide their email.
- Software downloads or free trials: It allows the reader to see your product in action by giving their email. People love anything that is free and hate wasting money on something that doesn’t work for them. Readers are more likely to buy the product if they have previously tried it.
- Surveys or quizzes: People enjoy giving their opinions and comparing themselves to others. The key is to ask for their email after they have gone through the survey or assessment, they will want to get their results and generally will share their email so they can receive the outcome.
- Discounts or contests: Many sites offer discounts or special deals if the reader signs up for their newsletter. The reader will consider sharing their email a small price to pay for saving money or winning something.
- Ebooks: Readers fill out a form and receive the eBook via email. The eBook will offer practical help and can introduce them to your company and services.
As you can see, lead magnets can be any type of marketing offer in exchange for their email. This allows your company to follow-up with the reader and avoiding losing a potential client.
It doesn’t need to be complex but remember simplicity is the key. As the saying goes “you have to spend money to make money.” This means that by using a lead magnet, you might have to give something away—but you may certainly increase your ROI.
You can never have too many lead magnets. You need to attract different readers. Why? Perhaps one of them didn’t grab their attention but the next one will.
Successful lead magnets
When choosing the lead magnets for your webpage, take into account the following suggestions:
- It must be specific and attractive to your audience. Does it solve a problem they might have? Does it intrigue your readers?
- Just because it is free, it shouldn’t look cheap and poorly made. This lead magnet represents you and your company. Take the time to develop it correctly, and make it look attractive.
- Make sure it has actual value. Is it something somebody would have paid for? Is it worthwhile to the user? They have to feel comfortable exchanging their email for this, so make it worthwhile. In addition, make it easy to use. No one will read a free 300-page eBook, simply because they haven’t got the time.
By creating meaningful and useful lead magnets you can increase engagement of your readers, which can turn them into paying customers. Lead magnet tools allow an exchange of knowledge for your customers’ personal contact information.
If you are efficiently using the tools mentioned above, you will have emails pouring into your email database and a booming business. Which lead magnet tools will you use right now?
About the writer
Katrina Manning is a content marketing specialist for LeadPath who has penned thousands of articles on business, tech, lifestyle and digital marketing for a wide variety of global B2B clients.
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