Lead Generation
Lead Magnet Ideas to Capture More Prospects
This is a guest post from our friends at LeadPath. Are signup emails barely drizzling into your email database? The secret lies in using lead magnet tools. Just like a magnet attracts metal, these lead magnets will draw potential clients your way. They offer their readers anything from a free download or a discount if they sign up … Continued
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How to Generate Leads for B2B Sales
Lead generation is one of the most crucial components of a well-oiled B2B sales and marketing operation. To get more clients, you need to get more people to know about your products and services first. If no one knows what you sell, how do you expect people to buy from you? Lead generation addresses that. … Continued
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Trials, Tests, and Rents: Should Your Company Be Offering More Short-Term Solutions?
This year, many business leaders have predicted that we will see a rise in adoption of the freemium business model and the sale of small-budget, short-term solutions. These will also be given priority over more traditional sales models. Currently, it is estimated that half of all B2B SaaS companies offer some type of free trial, … Continued
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Three Common Pitfalls When Starting Out With Account Based Marketing
What’s one of the top concerns for companies in 2017? Lead generation. Top of the funnel marketing efforts are no longer sufficient to support the sales objectives of most companies. Creating and expanding pipeline and winning more business requires marketers and sales development reps to dig deeper into the existing funnels, find holes, and create … Continued
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4 Effective B2B Lead Generation Strategies
In this post, guest author Vedh Jagadish shares 4 effective strategies for lead generation. Lead generation has become the lifeblood of the modern sales process. With a major chunk of time and resources being taken up by this process, you have to be very sure of the returns. B2B marketers nowadays have embraced the digital era … Continued
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6 Free Stock Photo Websites to Help Your Blog
Sometimes the hardest part of writing a blog is choosing the photo. The research is done; the tedious process of editing is complete; and all of the links and citations have been placed in the right spots. But when it comes time to select a header or body photo, you get stuck. While picking an image … Continued
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Video Content in B2B Sales: Creating Messages that Are Short and Sweet
The use of promotional videos is definitely not a new concept, but it is one that is becoming more and more effective with every passing day. Video can be a powerful means of communication when done correctly, and it is predicted to only increase in terms of its ability to influence both consumers and businesses. … Continued
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5 Brands With an Awesome Visual Identity
*This article was written by Anna Guerrero, a growth marketer for Canva With social media platforms like Facebook, Twitter, Instagram, and now Snapchat, creating a visual identity has become more important than ever for brands Every second, tens of thousands of tweets, Instagram posts, and Snapchats are shared, and your brand is supposed to get ahead of all that … Continued
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Why You Should Use Videos As A Sales Lead Magnet
Sales and marketing departments are always looking for ways to generate hot leads. In this post, we’re going to go over ways to use videos as a lead generation magnet. So, the department has put sales funnels up, started blogging, and is pushing all reps to be active on social media. Where are you … Continued
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Startup Growth Kit at $0: Free Marketing Tools
What tools do you use to amplify growth? These days, being in charge of marketing in a startup means choosing the tools, evaluating each one, making sure the spend is commensurate to the return, and that each tool is used to its full potential. I bet your email inbox is flooded by newsletters from an … Continued
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A Cold Caller’s Guide To Inbound Marketing
You’ve heard it countless times. Cold calling is dead. You wouldn’t really care–except you get at least one email a week saying the same thing over and over. Drop the phone! Cold calling is dead! You’re not welcome! Well, cold calling is not dead. While cold calling still has a crucial role in sales, it’s … Continued
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