Category

Lead Generation

Lead Magnet Ideas to Capture More Prospects

Lead Magnet Ideas to Capture More Prospects

This is a guest post from our friends at LeadPath. Are signup emails barely drizzling into your email database? The secret lies in using lead...

Aki Merced

By Aki Merced

May 18, 2017

How to Generate Leads for B2B Sales

How to Generate Leads for B2B Sales

Lead generation is one of the most crucial components of a well-oiled B2B sales and marketing operation. To get more clients, you...

By Aki Merced

March 10, 2017

Trials, Tests, and Rents: Should Your Company Be Offering More Short-Term Solutions?

Trials, Tests, and Rents: Should Your Company Be Offering More Short-Term Solutions?

This year, many business leaders have predicted that we will see a rise in adoption of the freemium business model and the...

By Danny Wong

February 8, 2017

Three Common Pitfalls When Starting Out With Account Based Marketing

Three Common Pitfalls When Starting Out With Account Based Marketing

What’s one of the top concerns for companies in 2017? Lead generation. Top of the funnel marketing efforts are no longer sufficient...

By Dan Sincavage

January 21, 2017

4 Effective B2B Lead Generation Strategies

4 Effective B2B Lead Generation Strategies

In this post, guest author Vedh Jagadish shares 4 effective strategies for lead generation. Lead generation has become the lifeblood of the modern...

By Matt Goldman

November 30, 2016

6 Free Stock Photo Websites to Help Your Blog

6 Free Stock Photo Websites to Help Your Blog

Sometimes the hardest part of writing a blog is choosing the photo. The research is done; the tedious process of editing is...

By Matt Goldman

October 25, 2016

Video Content in B2B Sales: Creating Messages that Are Short and Sweet

Video Content in B2B Sales: Creating Messages that Are Short and Sweet

The use of promotional videos is definitely not a new concept, but it is one that is becoming more and more effective...

By Danny Wong

October 19, 2016

5 Brands With an Awesome Visual Identity

*This article was written by Anna Guerrero, a growth marketer for Canva With social media platforms like Facebook, Twitter, Instagram, and now Snapchat,...

By Matt Goldman

October 3, 2016

Why You Should Use Videos As A Sales Lead Magnet

Why You Should Use Videos As A Sales Lead Magnet

Sales and marketing departments are always looking for ways to generate hot leads. In this post, we’re going to go over...

By Patrick Hogan

April 11, 2016

Startup Growth Kit at $0: Free Marketing Tools

Startup Growth Kit at $0: Free Marketing Tools

What tools do you use to amplify growth? These days, being in charge of marketing in a startup means choosing the tools,...

By Aki Merced

April 10, 2016