Category

Lead Generation

Lead Generation Trends in 2017

Lead Generation Trends in 2017

Lead generation, the art of attracting potential customers to your business and converting them into buyers, has seen a rapid development in...

By michaelsteinberg

Lead Magnet Ideas to Capture More Prospects

Lead Magnet Ideas to Capture More Prospects

This is a guest post from our friends at LeadPath. Are signup emails barely drizzling into your email database? The secret lies in using lead...
Aki Merced

By Aki Merced

How to Generate Leads for B2B Sales

How to Generate Leads for B2B Sales

Lead generation is one of the most crucial components of a well-oiled B2B sales and marketing operation. To get more clients, you...
Aki Merced

By Aki Merced

Trials, Tests, and Rents: Should Your Company Be Offering More Short-Term Solutions?

Trials, Tests, and Rents: Should Your Company Be Offering More Short-Term Solutions?

This year, many business leaders have predicted that we will see a rise in adoption of the freemium business model and the...

By Danny Wong

Three Common Pitfalls When Starting Out With Account Based Marketing

Three Common Pitfalls When Starting Out With Account Based Marketing

What’s one of the top concerns for companies in 2017? Lead generation. Top of the funnel marketing efforts are no longer sufficient...

By Dan Sincavage

4 Effective B2B Lead Generation Strategies

4 Effective B2B Lead Generation Strategies

In this post, guest author Vedh Jagadish shares 4 effective strategies for lead generation. Lead generation has become the lifeblood of the modern...

By Matt Goldman

6 Free Stock Photo Websites to Help Your Blog

6 Free Stock Photo Websites to Help Your Blog

Sometimes the hardest part of writing a blog is choosing the photo. The research is done; the tedious process of editing is...

By Matt Goldman

Video Content in B2B Sales: Creating Messages that Are Short and Sweet

Video Content in B2B Sales: Creating Messages that Are Short and Sweet

The use of promotional videos is definitely not a new concept, but it is one that is becoming more and more effective...

By Danny Wong

5 Brands With an Awesome Visual Identity

5 Brands With an Awesome Visual Identity

*This article was written by Anna Guerrero, a growth marketer for Canva With social media platforms like Facebook, Twitter, Instagram, and now Snapchat,...

By Matt Goldman

Why You Should Use Videos As A Sales Lead Magnet

Why You Should Use Videos As A Sales Lead Magnet

  Sales and marketing departments are always looking for ways to generate hot leads. In this post, we’re going to go over...

By Patrick Hogan

Startup Growth Kit at $0: Free Marketing Tools

Startup Growth Kit at $0: Free Marketing Tools

What tools do you use to amplify growth? These days, being in charge of marketing in a startup means choosing the tools,...
Aki Merced

By Aki Merced

A Cold Caller’s Guide To Inbound Marketing

A Cold Caller’s Guide To Inbound Marketing

You’ve heard it countless times. Cold calling is dead. You wouldn’t really care–except you get at least one email a week saying...

By Dan Sincavage

Why and How: Building An Ideal Customer Profile For B2B Lead Generation

Why and How: Building An Ideal Customer Profile For B2B Lead Generation

Sales managers know that customers and prospects are important—but not equally so. Customer acquisition is a tough game. It’s true. Don’t you...

By Patrick Hogan

Create Buyer Personas To Supercharge Generation Of Qualified Leads

Create Buyer Personas To Supercharge Generation Of Qualified Leads

What's the toughest decision to make when going out with friends? Where to eat, right? Different tastes and preferences. Different reasons why...

By Patrick Hogan

15+ Real Estate Marketing Ideas That Really Work

15+ Real Estate Marketing Ideas That Really Work

Real estate is an extremely competitive field. It's saturated and ruthless—but professionals who put in that extra effort are going to be...
Aki Merced

By Aki Merced

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