About Cisco Broadsoft

BroadSoft is a publicly held company founded in 1998 by Michael Tessler and Scott D. Hoffpauir. It is a leading global technology innovator in cloud PBX solutions. Revenue in 2015 was $278 million. In 2013, they acquired Hosted IP Communications Europe Ltd. and Finocom AG. Their wholly owned subsidiaries – Placetel (Germany), and BroadSoft Japan – also provide cloud-based UC solutions. They have 41% of the market share and provide unified communication solutions for 25 of the world’s top 30 service providers in 80 countries. Their core values include diversity, innovation, empowering people and teams to remove barriers to human interaction.

BroadWorks allows service providers to deliver unified communications to customers by shifting legacy PBX infrastructures to cloud-based VoIP service. Carrier-grade software, mobile-ready cloud architecture, and the ability to deploy on any type of network lessens integration worries. It’s web scalable and allows multi-tenant use. Based on a modular software platform, the open environment enables the quick launch of new applications and operates in IMS, wireline, wireless, broadband, cable, 2G/3G/VoLTE and WiFi environments. It works on any type of network architecture and allows deployment of an extensive portfolio line of communications and collaboration, which is ideal for a business of any size. Back office functions include billing, provisioning, operations and support, and it is scalable and cost effective.

BroadSoft has won multiple awards, including Global Telecom Business: 2016 Chief Strategist of the Year, and Smart CEO: 2017 Smart CEO Award. They received the TMC Unified Communications Product of the Year in 2016 and 2017. In 2016, they received Frost and Sullivan’s Best Practices Award – APAC Hosted Telephony and Cloud UC Platform of the Year, Gartner’s UCaaS Magic Quadrant Award, Frost & Sullivan’s Hosted IP Telephony Award for Latin America, and were named Leader for Unified Communications and Collaboration by Aragon Research Globe.

About Salesforce High Velocity Sales

In 2016, the cloud-based CRM software Salesforce launched Salesforce Lightning, a completely revamped version of Salesforce that allows businesses to design their own applications and integrate them into the Salesforce Cloud App. Salesforce Lightning is the twenty-first century, public version of the component-based framework that produced the Salesforce 1 mobile app, but Lightning is reimagined so that companies can customize and optimize their CRM software to best suit their needs. Salesforce Lightning gives businesses the freedom and flexibility to revamp their user interfaces across a myriad of devices, including desktop, tablet, and smartphone.

Salesforce Lightning has several elements that let businesses create, manage, and customize their own interface. Salesforce Lightning Component Framework provides a user interface framework for developing flexible web applications for all devices. More specifically, the Lightning Component Framework provides discreet components directly “out of the box,” which gives businesses accessible components that are immediately available to be customized and developed for their own needs. In addition, the Lightning Component Framework uses event-driven architecture, which means that each component can be ascribed to any application event. This framework allows components to be used discretely from each other, or work with each other, depending on the specific needs of each business. The Lightning Design System can bring together standard and customizable components together seamlessly, which allows variable components to work together effortlessly. Using components to build apps facilitates parallel design work, promotes faster development, and augments efficiency. Salesforce Lightning is always connected to the server, but only calls the server when necessary, which maximizes the program’s efficiency and diminishes lag time.

Salesforce Lightning App Builder offers developer tools and design resources which allow companies to build more sophisticated apps easily. Components are available from a drag and drop library, which means that companies can build on a strong architecture instead of having to build individual components from scratch. In addition, the Lightning App Builder allows the apps to be built visually, making App Builder user-friendly and more manageable.

Other key elements of Salesforce Lightning include easily customizable dashboards, opportunity boards, activity feeds, device flexibility, and app scalability. With customizable dashboards, businesses and customers can manage their own visual profile and add the right amount of columns and details, while activity feeds allow for real-time data visibility. Salesforce Lightning’s device flexibility makes it clearly visible and understandable across all devices, intuitively working across a variety of device operating systems. Also, the apps produced individually by businesses can be sold on the AppExchange, which allows business to exchange and collaborate with others in their field.