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Think Tech Labs was founded in 2007 in Austin, Texas by Vijay Mehra, a former commercial real estate investor. From being a bootstrapped startup known for building REthink CRM, it has evolved into a holistic real estate business management solution without any external funding. It was headed by founder Vijay Mehra until 2016 when he handed over the reins to Gregory Stewart as the Chief Executive Officer to focus on a new venture.

Think Tech Labs’s REthink CRE is a tailored solution for Commercial Real Estate brokers while REthink Res is for the brokers of residential properties. Both these solutions are powered by Salesforce. REthink CRE’s Digital Rolodex helps to keep track of customer information and its CRE database helps manage all the properties in one place. The entire sales cycle can be automated on REthink CRE for easier pipeline management. For smaller offices, they have a standard pricing of $79 per month, paid annually, for a minimum of four users. They also charge a separate one-time onboarding fee. REthink CRE offers customized software solutions and onboarding options for larger enterprises, and the costs are variable.

REthink Res is a one-stop solution to manage contacts, property listings, transactions, and marketing communications. REthink Res makes it easier to capture leads from multiple sources and route them appropriately. Contact details and activity information can be consolidated in one place for easy reference and to prevent duplication. REthink Res integrates with Multiple Listing Service boards and automatically matches listings with contacts. The transaction management feature allows for easy tracking of the pipeline and commissions. Its robust reporting features help to track agent performance. REthink partners with Nintex Drawloop to allow users to create custom-branded emailers and documents. Through Salesforce 1, REthink can be used on mobile devices. Given REthink’s partnership with Salesforce, users can also choose from more than three million apps from the Salesforce universe.

In 2015, REthink was ranked fifth on Real Estate Tech News’ list of Best Overall CRE Tech site and was adjudged the third best CRE Tech Mobile App. REthink had also won the AppExchange Customer Choice Award in 2011. Fortune named Think Tech Labs one of the top 10 Best Small Workplaces In Tech in 2016, and it was also voted one of the best places to work in central Texas by the Austin Business Journal.

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