Founded in 2010 by Germans Max-Michael Mayer, Michael Wenglein, and Alexander Bruehl, Propertybase is headquartered Bayern, Munich. The company was seed funded by Alexander Bruehl, High-Tech Gruenderfonds, and Neuhaus Partners in 2011. The company has global offices in Boulder, Salt Lake City, and Sydney and is known for its specialized CRM software for real estate agents, brokers and developers.
Propertybase has built its presence in 57 countries through 186 portals. The Propertybase CRM software, built on Force.com, provides solutions for residential and commercial real estate agents as well as developers. The software also enables users to add lead capturing functionality to their website. It can also be integrated with the listings service provider to easily publish listings on several portals. The entire workflow can be automated and customized on Propertybase CRM which helps agents track all activities and field updates.
The email marketing functionality allows users to send marketing emails to targeted lists without using a third party application. Users can also trigger personalized messages to their contacts based on their recent activities. The customer database gives a holistic view of the clients’ activities and has information-sharing options that help team members to work in collaboration to close deals. Propertybase CRM can be seamlessly integrated with electronic signature providers for easy transactions. The dashboards are updated real-time and can be accessed on any device, and the software’s point-and-click report builder helps generate customized reports at the click of a button. In addition to providing ease of access, Propertybase’s cloud-based API also has superior geocoding functionalities. Their ‘company edition’ is meant for small companies whereas the ‘enterprise edition’ has been designed for larger companies.
Top global real estate companies rely on Propertybase for their CRM needs. The company’s illustrious list of clients includes award-winning developer of master planned “lifestyle communities” Daniel Island (USA), Dubai World Central (Developer of the world’s largest airport community), and Mubadala (Sovereign Wealth Fund of Abu Dhabi).