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About Microsoft Dynamics

Microsoft Dynamics or Dynamics 365 is a line of enterprise resource planning and CRM software applications delivered through a network of reselling partners that provide specialized services. It is a part of Microsoft Business Solutions so that it can be used in conjunction with other Microsoft programs and services like Office 365, Sharepoint, Outlook, Azure, and Yammer.

Originally developed by Great Plains Software, Microsoft Dynamics was founded in 1981 in Fargo, North Dakota. With businesses seeking out an innovative accounting software to help manage their accounting operations, Great Plains produced an accounting system that included modules for inventory sales order processing, purchasing, and the like. It partnered with Solomon, the second largest accounting software program, in 1999. Microsoft eventually acquired the software in 2000 to create Microsoft Dynamics.

Microsoft Dynamics offers a variety of products geared toward solving different CRM problems. It has specific applications for Sales, Customer Service, Operations, Financials, Field Service, Project Service Automation, and Marketing.

The Sales application has built-in digital intelligence and automated processes designed to increase the user’s revenue while also controlling acquisition costs. It features predictive analytics and automated lead scoring.

Another favorite product is the Customer Service application, which boasts of a unified platform that makes information available across all engagements so that agents can offer consistency and personalization to each client. It is best paired with Microsoft Dynamics for Marketing, which makes every marketing interaction intelligent so more personalized content and experiences can be delivered to prospects.

For remote enterprises, Microsoft Dynamics also provides an application for Field Service. It features optimized scheduling capabilities, inventory management, and mobile productivity. It also has a profitable predictive service equipped with built-in data collection, analysis, and alerts.

Microsoft Dynamics for Project Service Automation is ideal for project-based businesses. It can be easily linked to Microsoft Project, making scheduling and project planning hassle-free. It even has a customer billing feature that provides project managers one location where they can review, override, and approve all job costs.
Microsoft Dynamics has received several accolades over the years, including recognitions in four major categories of the 2015 CRM Magazine Market Leader Awards: Best in Enterprise CRM Suite, Midmarket CRM Suite, Small Business CRM Suite, and Sales Form Automation.

It also won in the web support and customer case management categories of the 2016 CRM Magazine Service Leader Awards. Microsoft Dynamics won the CUSTOMER Magazine Product of the Year Award within the same year.

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