Top 75 SaaS Influencers

Featuring the brightest and most innovative minds in software today.

As Software-as-a-Service becomes more and more commonplace throughout the world, it's important to know who exactly is shaping the evolution of this space. In order to make this list, and evaluate everyone on a level playing field, our content team used a metric called True Reach, devised by Klear, to rank all of our influencers. While that was our guiding metric, we also included their overall influencer rating (in terms of how influential they are to their own audience), total audience size, and engagement score to paint a full picture of each influencer. We hope you find this document useful, and learn whatever you can from this group of influencers.

Top 5 SaaS Influencers

1

Aaron Levie

Aaron Levie is Chief Executive Officer, Cofounder and Chairman at Box, which he launched in 2005 with CFO and Co-founder, Dylan Smith. He is the visionary behind Box’s product and platform strategy, which focuses on incorporating the best of secure content collaboration with an intuitive user experience suited to the way people work today. Levie leads the company in its mission to transform the way people and businesses work so they can achieve their greatest ambitions. He has served as a member of Box’s board of directors since April 2005.

TRUE REACH
107,409
INFLUENCE
93/100
AUDIENCE
1,199,617
ACTIVITY LEVEL
Somewhat Active
0.9 posts per day
2

Seth Godin

Born in Mount Vernon, New York, Godin graduated from Williamsville East High School in 1978. He received degrees in computer science and philosophy from Tufts University, followed by an MBA in marketing from the Stanford Graduate School of Business. From 1983 to 1986, he worked as a brand manager at Spinnaker Software. After leaving Spinnaker in 1986, he used $20,000 in savings to found Seth Godin Productions, primarily a book packaging business, out of a studio apartment in New York City. He then met Mark Hurst and founded Yoyodyne. After a few years, Godin sold the book packaging business to his employees and focused his efforts on Yoyodyne, where he promoted the concept of permission marketing.

TRUE REACH
50,710
INFLUENCE
91/100
AUDIENCE
1,702,070
ACTIVITY LEVEL
Active
1.2 posts per day
3

David Heinemeier Hansson

David Heinemeier Hansson is the creator of Ruby on Rails, the founder & CTO of Basecamp, best selling author, Le Mans class-winning racing driver, public speaker, hobbyist photographer, and family man.

TRUE REACH
47,140
INFLUENCE
91/100
AUDIENCE
281,375
ACTIVITY LEVEL
Very Active
11 posts per day
4

Marc Benioff

Marc Benioff is chairman and CEO of Salesforce. A pioneer of cloud computing, Benioff founded the company in 1999 with a vision to create a new kind of enterprise software company, with a new technology model based in the cloud, a new pay-as-you-go business model and a new integrated corporate philanthropy model. Under his leadership, Salesforce has grown from a groundbreaking idea into a Fortune 500 company, the fastest-growing top ten software company in the world, and the largest CRM company.

TRUE REACH
40,165
INFLUENCE
89/100
AUDIENCE
672,759
ACTIVITY LEVEL
Active
4.7 posts per day
5

Brad Feld

Brad Feld is an entrepreneur, founder, and early stage investor. Brad is currently a managing direct at Foundy Group, a venture capital firm focused on investing in early stage information technology starups like Makerbot, Fitbit, and Zynga. He's also the co-founder of Techstars, Mobius Venture Capital, and Intensity Ventures.

TRUE REACH
29,310
INFLUENCE
90/100
AUDIENCE
420,546
ACTIVITY LEVEL
Active
9.7 posts per day

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