If anything, this seems like a needless question – especially for start-ups. A CRM and phone system is an advantage. If you’re a start-up, it is what you want on your side.
Just consider these numbers. According to Nucleus Research, when you invest a dollar in CRM, you get an average of $8.71 back. Plus, for each salesperson using CRM, you can increase your revenue by 41%.
So, even if your sales team is made up of only two or so people – or if it’s just you – a reliable CRM for small business is what you need to forge ahead and catch up with your competitors.
Still need convincing? Well, consider these signs that you need to set up a CRM and phone system for your business:
- You fail to follow-up and eventually lose leads and opportunities.
- You don’t remember where to pick things up with a prospect you previously called.
- You feel like you have an unmanageable number of prospects – you can no longer keep track.
- You start receiving negative feedback from your customers.
Advantages of CRM for Small Business
Get your start-up off the ground. Make the most of CRM for small business and enjoy advantages that improve your customer/prospect’s experience and your sales team’s efficiency and effectiveness. A comprehensive and reliable CRM makes a world of difference for your business so don’t miss out.
Information When You Need It
The right information, used at the right time, can get you a step closer to sealing the deal. It can also bridge communication gaps and make the overall client experience a little better.
The data that you have on your prospect or client comes into play at all stages of your sales cycle. Through CRM’s pop-up interface, you know a person’s location and call history even during the initial point of contact. It comes in handy when following up. You know what you’ve previously talked about. You have information that helps you personalize the conversation.
You might say that the non-techie approach here is to have a notebook prepared or perhaps use sticky notes as reminder. But can you imagine the amount of information you need to keep organized with just five prospects in a month? Without CRM, it won’t be long before you lose track of things and opportunities fall through the cracks.
CRM helps you stay on top of your conversations with your prospects and clients. You get information that helps you personalize phone calls and presentations. You can also automate follow-ups according to user actions, schedules and events. And, when you do call to follow up, you know where exactly to pick things up from.
According to the Global Customer Service Study, three out of four customers are willing to pay more for a better customer experience. And, the best way to guarantee better customer service and experience is through CRM for small business.
Key here is to remember that what you have with your clients – and what you want to have with your prospects – is a relationship. You need to be up to speed on previous conversations, call and purchase history, issues and resolutions and more.
The human memory is limited. You need CRM for small business to stay on top of your prospect/ client engagements.
Important tasks, such as follow-ups and lead scoring, can be automated through CRM. This keeps you and your small team focused on more crucial matters, such as making sales calls and customizing sales presentations, among others.
Better Team Coordination
You are not going to be around 24/7 to deal with your prospects and clients. Somewhere along the line, your team steps in to help out. With CRM for small business, access to your contacts’ information is available to everyone, anywhere. You can lessen your lead leakage by being consistently available to your prospects and clients.
Improved Data Analyses and Reporting
In time, you would have amassed a good amount of data from your leads and clients. Understand this data and use it to assess where you are as a business, what markets you’re missing out on and key performance analytics that need improvement. A good CRM system provides you with reporting and data analyses that push you to improve and move forward as a business.
Why Should You Get CRM For Small Business Today
Regardless of your business size, you need a reliable CRM system. But why get one now?
Look at it this way: prospects and customers are at the core of a successful business. When you implement a CRM system at your start-up stage, you are making this focus clear.
What’s great about the CRM options that you have now is their scalability. You can get cloud-based CRM services, such as Salesforce, with the exact features, number of users and capacity that you need. Should you require more, you can add at any time.
You are organized right away and your customers will know this. You are able to manage leads, quotes and invoicing professionally. You can issue information, such as receivables, paid invoices and more, ASAP as required by your clients.
As such, you won’t have to worry about migration costs. What you used at limited capacity can easily be extended to suit bigger requirements. And, you will always have the latest version. Upgrades for cloud-based CRM come with the service, which is another thing you won’t have to worry about.
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