An e-commerce website is your company’s online sales representative. It has only one job, and that is to turn the people who come to it into paying customers. Just like a human salesperson, it needs several tools to help it accomplish this task. Here are a few things that can give it a significant boost in sales performance:
A Way for Customers to Instantly Contact Live Salespeople
Even though many people are content to interact with the site itself, a significant amount like to talk to a human before they go ahead and click the buy button. Adding features like live chat helps, but an even better option is click to dial. With click to dial, all a customer needs to do to start a phone conversation is click a button. Of course, the customer will also need a microphone and speaker in order to talk and hear, but people who enjoy live communication will surely have those things already.
Video Communications Features
This takes click to dial up a notch by adding a video feed to the experience. One way to do this is to embed a WebRTC app into the site. WebRTC works with almost all of the modern browsers and doesn’t require the customer to download anything. It’s sure to become more popular as time goes on thanks to its ease of implementation and low cost to businesses.
In the rush to add the latest and greatest technologies to sites, it’s easy to forget about basics like site navigation. Avoid making this mistake. Customers who would otherwise have been interested often end up leaving sites that are confusing or that don’t seem to have links to what the people want to see. If you have more than one page on your site that’s worth seeing, make sure that it’s easy to reach it.
The Right Look and Feel
People need to feel confident before they’ll put their credit card numbers into a website. This confidence doesn’t come from edgy looks, bling, and kid-friendly designs. Even if your products are aimed squarely at children, the site itself should look professional and be aimed at the grown-ups who decide whether or not to input the crucial info.
That said, a site can look professional without being boring. Make sure your product descriptions and other materials ignite people’s emotions and imaginations. If there are technical specs, put them at the bottom. Even though some people claim that they only look at the specs, it’s best to ignore such remarks. People aren’t robots, and they most certainly do respond when you create the right feelings.
Integration With the Rest of Your Business
One of the biggest mistakes a company can make is to run its site as if it’s disconnected from the rest of the business. This only works if your company is truly online-only. If you have bricks-and-mortar outlets or sales, you need to make sure that all of the branches work together as a unit. This is made easy when you integrate all of your communications channels with Callinize. Callinize keeps track of all contacts so that customers can deal with you through your direct line, click to dial, email, and help desk without having any of the communications get lost in the shuffle. Customers will love being able to contact you through a variety of channels, and you’ll be glad to have the records all in one convenient place.
To learn more about how you can add modern web communications capabilities to your site without losing track, just contact us. We’ll be glad to help you turn your web presence into the effective sales tool it’s meant to be.
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