CRM
The Most Common Problems With CRM Data (and How to Fix Them)
We applaud “data-driven” business decisions. How can we do otherwise when it seems the right thing to do? Wait. Wrong mindset. Before we make it a habit to just nod our heads every time someone invokes their precious data, our instinct should always be to question whether the data is good enough to base strategic … Continued
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How To Ensure Salesforce Integration Works Best For Better Project Management?
A given fact for all business, no matter how big or small, is that its sales teams are the necessary lubricants to a well-oiled machine. So, how do you ensure that your organization has a high-performing sales team? Employ agents with the best credentials? Yes, that’s part of the big picture, but in truth, no … Continued
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What Can CRM Integration Do For You?
Through the years, customer relationship management has gone beyond its technical functions within a company. Commonly known by its acronym CRM in business jargons, the term eclipses the role of being responsible of devising strategic processes to ease the delivery of customer service; and has , moreover, been seen as a critical element in establishing … Continued
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The Role of a CRM in Customer Support Services
The channels businesses use to communicate with customers have changed over time. Early business practices relied on face-to-face interactions and written communications. Modern businesses have added electronic communications to the mix, including telephone, email, live chat, and social media. As the number of contact points has increased, the challenge of aggregating and organizing that data … Continued
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How CRM Software Increases Productivity and Profits in Retail Sales
The ‘R’ in Customer Relationship Management is where the magic of lies: the customer relationship. In today’s world of over-crowdedness and overstimulation, relationships are the key to connecting with retail customers in a meaningful way. Research reveals —as does intuition—that retail customers now desire more personalized care in the marketplace, from the sales floor to social … Continued
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How Hospitality CRMs Augment the Hotel Experience and Create Brand Loyalty
As the contemporary hospitality industry expands to include more vacation rentals, apartment shares, and other kinds of stay-over locales, hotels are radically changing to keep up with current trends. They are revamping services to set themselves apart from other types of accommodation, becoming more technologically savvy, unique, and personalized. Customers are starting to value experiences that … Continued
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How to Grow Your Financial Services Sales With the Help of a CRM
For many clients, the financial services industry is deeply personal. After all, clients entrust financial advisors, investment firms, and banks to safeguard or grow their money. Whether that money is slated for the down payment on a home, a child’s college education, or a dream retirement, the stakes remain high. A client’s choice of a … Continued
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How to Grow Sales and Revenue for Media Sales with CRM
Media advertising today is radically different from marketing even a decade ago. Driven by media convergence, the expansion of online retail, and the social media penchant for automatic ads, advertising is more cooperative, personal, and diverse. For example, digital ads can now be personalized based on how a user navigates the web (also known as … Continued
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8 Ways a CRM Can Boost Your Productivity in Insurance Sales
Insurance agents have their work cut out for them because the way consumers access their products and services has shifted. When you’re part of a trillion-dollar industry, it’s important to stay on top of trends to capture the market. Millennials make up a substantial part of the consumer market, and 70% of this group now have … Continued
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How a CRM Can Improve Your eCommerce Sales Teams’ Productivity
CRM software was heralded as an innovative way to help businesses better manage their sales pipeline and customer relationships. Unfortunately, its launch was accompanied by a host of new challenges: Configuration was complex, implementation pricey, and teaching new employees the intricacies of a whole new system proved time-consuming. Even after lengthy training, users were faced … Continued
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