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The Role of a CRM in Customer Support Services

The Role of a CRM in Customer Support Services

The channels businesses use to communicate with customers have changed over time. Early business practices relied on face-to-face interactions and written communications. Modern businesses have added electronic communications to the mix, including telephone, email, live chat, and social media. As the number of contact points has increased, the challenge of aggregating and organizing that data … Continued

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How CRM Software Increases Productivity and Profits in Retail Sales

How CRM Software Increases Productivity and Profits in Retail Sales

The ‘R’ in Customer Relationship Management is where the magic of  lies: the customer relationship. In today’s world of over-crowdedness and overstimulation, relationships are the key to connecting with retail customers in a meaningful way. Research reveals —as does intuition—that retail customers now desire more personalized care in the marketplace, from the sales floor to social … Continued

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How hospitality CRMs augment the hotel experience and create brand loyalty

How hospitality CRMs augment the hotel experience and create brand loyalty

As the contemporary hospitality industry expands to include more vacation rentals, apartment shares, and other kinds of stay-over locales, hotels are radically changing to keep up with current trends. They are revamping services to set themselves apart from other types of accommodation, becoming more technologically savvy, unique, and personalized. Customers are starting to value experiences that … Continued

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How CRM can improve your eCommerce sales teams productivity

How CRM can improve your eCommerce sales teams productivity

CRM software was heralded as an innovative way to help businesses better manage their sales pipeline and customer relationships. Unfortunately, its launch was accompanied by a host of new challenges: Configuration was complex, implementation pricey, and teaching new employees the intricacies of a whole new system proved time-consuming. Even after lengthy training, users were faced … Continued

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