Strategy

Exclusive Q&A: Neal Schaffer and Rutgers Business School Launch Social Selling Program

Exclusive Q&A: Neal Schaffer and Rutgers Business School Launch Social Selling Program

When discussing digital transformation, it’s impossible not to discuss social selling and its impact on the sales cycle. Marketing and sales automation tools have made it possible to reach hundreds, if not thousands, of potential buyers instantly. This however has caused a decline in the effectiveness of email and cold calling techniques. As a result, … Continued

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How to Use SEO in Your Digital Marketing Strategy

How to Use SEO in Your Digital Marketing Strategy

Most people today know that Search Engine Optimization (SEO) is critical to having a successful on-line business. What they may not know is exactly how to use it in their marketing plan. Incorporating strategically chosen keywords, with valuable content, can dramatically increase your world-wide-web presence, and ultimately, your bottom line. Even more important, knowing how … Continued

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Rethinking the Sales Funnel: The Need to Realign Marketing with the Digital Sales Landscape

Rethinking the Sales Funnel: The Need to Realign Marketing with the Digital Sales Landscape

Think of the traditional sales funnel as a casualty of today’s digital innovations. The internet, mobile access and smartphones, and the social networking web have transformed the current sales landscape into one where the funnel no longer applies. According to a survey done by SiriusDecisions, the buyer’s journey is now 67 percent digital. Our current … Continued

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7 Useful Tips for Developing Your Sales and Marketing Strategy

7 Useful Tips for Developing Your Sales and Marketing Strategy

At best, sales and marketing teams are acquaintances. At worst, they’re enemies. At least, that’s the situation at most organizations. While a healthy bit of sibling rivalry typically doesn’t hurt, the sales and marketing relationship often suffers from miscommunication—or a complete lack of communication—as well as occasional animosity. This is remarkable, especially considering that the two teams typically … Continued

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Are You Wasting Time Due to Cross-Functional Disconnection Within Your Company?

Are You Wasting Time Due to Cross-Functional Disconnection Within Your Company?

Having cross-functional teams within your company provides a wealth of holistic benefits, but can also be dead weight when certain dysfunctions arise within it. So how do you remedy these cases of underwhelming performances? What are Cross-functional Teams? Before anything else, it is important to know first whether you are part of a cross-functional team … Continued

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