Employee Engagement Techniques for Contact Centers to Reduce High Turnovers
The staff turnover is one of the biggest problems that contact centers face today. It has a huge impact on the costs and the quality of service. According to the 2016 US Contact Center Decision Makers’ Guide from ContactBabel.com – the Average annual turnover rate for a customer service representative (CSR) was 29% – an … Continued Read This article
Exclusive Q&A: Neal Schaffer and Rutgers Business School Launch Social Selling Program
When discussing digital transformation, it’s impossible not to discuss social selling and its impact on the sales cycle. Marketing and sales automation tools have made it possible to reach hundreds, if not thousands, of potential buyers instantly. This however has caused a decline in the effectiveness of email and cold calling techniques. As a result, … Continued Read This article
How to Use SEO in Your Digital Marketing Strategy
Most people today know that Search Engine Optimization (SEO) is critical to having a successful on-line business. What they may not know is exactly how to use it in their marketing plan. Incorporating strategically chosen keywords, with valuable content, can dramatically increase your world-wide-web presence, and ultimately, your bottom line. Even more important, knowing how … Continued Read This article
Rethinking the Sales Funnel: The Need to Realign Marketing with the Digital Sales Landscape
Think of the traditional sales funnel as a casualty of today’s digital innovations. The internet, mobile access and smartphones, and the social networking web have transformed the current sales landscape into one where the funnel no longer applies. According to a survey done by SiriusDecisions, the buyer’s journey is now 67 percent digital. Our current … Continued Read This article
What is Sales Channel Marketing Management and Strategy?
The primary goal of a sales team is, of course, sales. Achieving that may be straightforward for small organizations with a clear, single sales channel. However, complex businesses with many sales channels can benefit from a more inclusive approach. A successful multichannel strategy engages marketing, distribution, and finance teams, among others. It may also spend … Continued Read This article
7 Useful Tips for Developing Your Sales and Marketing Strategy
At best, sales and marketing teams are acquaintances. At worst, they’re enemies. At least, that’s the situation at most organizations. While a healthy bit of sibling rivalry typically doesn’t hurt, the sales and marketing relationship often suffers from miscommunication—or a complete lack of communication—as well as occasional animosity. This is remarkable, especially considering that the two teams typically … Continued Read This article
Are You Wasting Time Due to Cross-Functional Disconnection Within Your Company?
Having cross-functional teams within your company provides a wealth of holistic benefits, but can also be dead weight when certain dysfunctions arise within it. So how do you remedy these cases of underwhelming performances? What are Cross-functional Teams? Before anything else, it is important to know first whether you are part of a cross-functional team … Continued Read This article
Being Unemployed Doesn’t Mean You Shouldn’t Be Working
*This post originally appeared on recruiter.com* When someone is unemployed, they generally have a single goal in mind: to find a job. Unfortunately, even if you fully commit yourself to landing a gig, there’s no telling when you might wind up at a new place of employment. According to Rosemary Haefner, chief human resources officer … Continued Read This article