5 Painful SaaS Conversion Mistakes You Should Avoid
The conversion game for SaaS is different from that of its contemporaries like eCommerce and hyperlocals. With different purchasing cycles, business objectives and unique success metrics, the field for B2B SaaS conversions is surely an interesting one. A staggering 86% of SaaS marketers have understood that to get their conversions right – their prime focus … ContinuedRead This article
Are BANT Qualified Leads Actually Hurting SaaS and PaaS Sales?
Not much has changed in the 60 years since IBM first formalized sales channel management with the BANT approach. When IBM first developed BANT, the objective was to create a basic sales call structure designed to find marketing qualified leads for their salespeople. It was a simple 4-step approach to teaching new salespeople how to … ContinuedRead This article
Software as a Service: Definition, History, and Benefits
Software as a Service is a cloud-based distribution model for systems software and programs. In the SaaS model, providers are responsible for creating, hosting, managing, and maintaining applications, and making these applications available to their clients over the internet. SaaS is one of three distribution models that has emerged with the rise of cloud computing; … ContinuedRead This article