Marketing strategy
What Is Multi-Channel Approach & How Should You Prepare a Strategy for Your Marketing Campaign?
Long gone are the days when a single radio ad would send customers rushing to a store. Instead, companies must compete with a million distractions before they can direct customers to their products. Luckily, companies also have more ways to contact customers. Often called ‘channels’ in marketing, these ways to contact customers have grown over the … Continued
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5 Marketing Tactics to Increase B2B Sales
Increasing B2B sales isn’t simply a matter of putting out your shingle and hoping that more customers will come your way. Businesses who purchase from you want to believe they have the right vendor at the right time for the right price. Because there are more people involved and there are higher price points, it … Continued
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How to prepare Strategy for Marketing Distribution Channel Management
In the rapidly evolving global marketplace, there are more opportunities to connect products with consumers. In fact, the number of methods can be overwhelming. Choosing the most appropriate connection methods is the foundation of marketing channel management. While each company has different products and possible methods of distribution, there are many ways to optimize the … Continued
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What is the Role of Marketing Operations?
The television series Mad Men portrays the bustling world of advertising in the 1960’s when it first rose to prominence as its own driving force. Over the last ten years, a similar seismic shift in marketing has taken place. For decades, many corporations had their own marketing departments, often relegated to the end of the … Continued
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