Customer Support

The Role of a CRM in Customer Support Services

The Role of a CRM in Customer Support Services

The channels businesses use to communicate with customers have changed over time. Early business practices relied on face-to-face interactions and written communications. Modern businesses have added electronic communications to the mix, including telephone, email, live chat, and social media. As the number of contact points has increased, the challenge of aggregating and organizing that data … Continued

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Are Your Customers Feeling Frustrated Without Organization Memory of Last Interaction?

Are Your Customers Feeling Frustrated Without Organization Memory of Last Interaction?

The initial customer touchpoint is often the most crucial of all instances for interaction. First impressions have been proven to be effective in instilling brand recall to prospects; and it is at this point where the probability of converting leads increase. To ensure that every opportunity for customer interaction works toward the forging of lasting … Continued

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