Customer Relationships

How to Manage Customer Relationships Effectively

How to Manage Customer Relationships Effectively

As business practices adapt, change, and develop over time, new terminology tends to get added to the standard business lexicon. A relatively recent addition is ‘customer relationship management’. Of course, the concept is not new; interest in improving business/customer relationships is as old as the act of doing business. What has changed dramatically in the … Continued

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Are Your Customers Feeling Frustrated Without Organization Memory of Last Interaction?

Are Your Customers Feeling Frustrated Without Organization Memory of Last Interaction?

The initial customer touchpoint is often the most crucial of all instances for interaction. First impressions have been proven to be effective in instilling brand recall to prospects; and it is at this point where the probability of converting leads increase. To ensure that every opportunity for customer interaction works toward the forging of lasting … Continued

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Closed-Won Opportunities: Changing Contacts Into Customers

Closed-Won Opportunities: Changing Contacts Into Customers

Sales CRM software—such as SalesForce, Zoho, and Hubspot CRMs—have radically changed how sales teams manage, pitch, and close sales deals. Driven by the growth of cloud-based computing and mobile applications, CRM sales have grown exponentially between 2009 and 2015, and data has shown that those who have embraced CRM software have increased their ability to meet … Continued

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