Alignment
What is the Meaning of Sales & Marketing and Their Advantages?
Is having a great product the only requirement to run a successful business? For most companies, the answer is no. Why? Because generating sales requires potential customers to understand that a product exists, what it does, and why it’s better than a competitor’s offering. The responsibility to communicate that information rests on the shoulders of the … Continued
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Marketing vs. Sales: Their Major Difference and How They Work Together
Business guru and well-known provocateur Tom Peters once addressed a crowd of over 400 sales and marketing executives saying: “I hate sports analogies. They’re just a bunch of male macho…” Yet, in the world of sales and marketing, sports analogies are de rigueur and tossed around like a basketball during March Madness. To properly understand the difference … Continued
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The 7 Most Important KPIs for Measuring Sales & Marketing Alignment
Achieving ideal alignment between the marketing and sales teams often seems like a pie-in-the-sky dream for B2B business leaders. At its heart it requires a deep and detailed understanding among each team of the other’s unique situation. Once you get there, however, you can unlock the true potential of your sales and marketing departments. Organizations … Continued
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