Alignment

7 Useful Tips for Developing Your Sales and Marketing Strategy

7 Useful Tips for Developing Your Sales and Marketing Strategy

At best, sales and marketing teams are acquaintances. At worst, they’re enemies. At least, that’s the situation at most organizations. While a healthy bit of sibling rivalry typically doesn’t hurt, the sales and marketing relationship often suffers from miscommunication—or a complete lack of communication—as well as occasional animosity. This is remarkable, especially considering that the two teams typically … Continued

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Marketing vs. Sales: Their Major Difference and How They Work Together

Marketing vs. Sales: Their Major Difference and How They Work Together

Business guru and well-known provocateur Tom Peters once addressed a crowd of over 400 sales and marketing executives saying: “I hate sports analogies. They’re just a bunch of male macho…” Yet, in the world of sales and marketing, sports analogies are de rigueur and tossed around like a basketball during March Madness. To properly understand the difference … Continued

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