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Alignment

7 Useful Tips for Developing Your Sales and Marketing Strategy

7 Useful Tips for Developing Your Sales and Marketing Strategy

By: Matt Goldman Alignment 7 min. read

At best, sales and marketing teams are acquaintances. At worst, they’re enemies. At least, that’s the situation at most organizations. While a healthy bit of sibling rivalry typically doesn’t hurt, the sales and marketing relationship often suffers from miscommunication—or a complete lack of communication—as well as occasional animosity. This is remarkable, especially considering that the two teams typically … Continued

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What is the Meaning of Sales & Marketing and Their Advantages?

What is the Meaning of Sales & Marketing and Their Advantages?

By: Matt Goldman Alignment 7 min. read

Is having a great product the only requirement to run a successful business? For most companies, the answer is no. Why? Because generating sales requires potential customers to understand that a product exists, what it does, and why it’s better than a competitor’s offering. The responsibility to communicate that information rests on the shoulders of the … Continued

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Marketing vs. Sales: Their Major Difference and How They Work Together

Marketing vs. Sales: Their Major Difference and How They Work Together

By: Dan Sincavage Alignment 6 min. read

Business guru and well-known provocateur Tom Peters once addressed a crowd of over 400 sales and marketing executives saying: “I hate sports analogies. They’re just a bunch of male macho…” Yet, in the world of sales and marketing, sports analogies are de rigueur and tossed around like a basketball during March Madness. To properly understand the difference … Continued

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The 7 Most Important KPIs for Measuring Sales & Marketing Alignment

The 7 Most Important KPIs for Measuring Sales & Marketing Alignment

By: Danny Wong Alignment 4 min. read

Achieving ideal alignment between the marketing and sales teams often seems like a pie-in-the-sky dream for B2B business leaders. At its heart it requires a deep and detailed understanding among each team of the other’s unique situation. Once you get there, however, you can unlock the true potential of your sales and marketing departments. Organizations … Continued

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