Business

IT Consulting Support is Essential For Your Business

IT Consulting Support is Essential For Your Business

It goes without saying that any business wanting to stay competitive must maximize its technological capabilities. They must do this cost-effectively and, quite often, with minimal direct information technology (IT) experience. Unlike their larger counterparts, maintaining a full-time IT department is unrealistic for most small and medium-size businesses. The costs are too high, the efficiency … Continued

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How Does Your Brand Affect Your Customers’ Personal Experiences?

How Does Your Brand Affect Your Customers’ Personal Experiences?

Have you ever wondered how Coke became so synonymous with cola, Hoover with vacuuming, or Google with searching the internet? “Emotional connectivity,” says former Saatchi & Saatchi Worldwide CEO Kevin Roberts. “You want loyalty beyond reason and loyalty beyond recession.” Emotional connectivity that becomes brand loyalty is what a true customer brand experience is all … Continued

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