Glossary – Smarketing

What Smarketing Looks Like (And Why Your Company Needs to Adopt It)

Smarketing isn’t a nonsense word, but rather the process of combining the sales and marketing processes of a company. By aligning each department’s respective goals with one another, they can start to work in conjunction with each other. According to a study completed in 2010, “companies with strong sales and marketing alignment achieved 20% annual revenue growth.”

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