Glossary – Customer Lifetime Value

Learn the difference between CLV and CAC and when to use each

Customer Lifetime Value is the total value (dollars) that one customer has contributed over the course of their relationship with a specific company. For example, if customer X spent $100 in August, $250 in September, $150 in October, and terminates their relationship a company, their CLV would have been $500; the sum of what they spent.

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