CTI, or computer telephony integration, is a term that refers to any technology that can enable a computer to interact with telephones. CTI is a modern-day non-negotiable. If your phone system isn’t seamlessly connected to your computer system, you and your sales team will waste a gargantuan amount of time making sure all necessary data and information is in the right place at the right time for the right people. CTI is like a superhighway where phone-based sales people used to have take back roads.
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