Glossary – Conversion path

How you can set your customers up to convert

A conversion path is the steps taken by a user, on a website, from a starting point to the desired end goal. In most cases, the conversion path starts on a landing page, and ideally ends with that user signing up for an email list, or purchasing a product or service. A negative outcome is when the user abandons the page without providing any of their contact information, and remains anonymous.

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