Glossary – Churn Rate

How to minimize your churn rate by keeping customers happy

Churn rate is simply the rate at which customers stop using a product or service. This is calculated by an easy to use formula. The only variable that changes from company to company is the period of time used in the denominator. Some will use months, quarters, or even years. # of customer lost during period x / # of starting customers at the beginning of period x.

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