Matt Goldman

Cisco Unified Contact Center Puts You In Touch From Anywhere

Cisco Unified Contact Center Puts You In Touch From Anywhere

Today’s enterprises rely on their communication capabilities to power their business tasks; from sales to customer service, ordering and fulfillment. A breakdown of information or the inability to connect with sales professionals, customers or prospects at any stage of engagement with the organization, can spell disaster. On the other hand, having full and complete data … Continued

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Six Reasons Why You Should Integrate Cisco CTI with CRM

Six Reasons Why You Should Integrate Cisco CTI with CRM

Cisco’s Computer Telephony Integration (CTI) is a powerful connectivity tool for companies. With intuitive features such as an automatic call distributor and a call manager, it helps reduce overhead costs and improve contact center efficiency. To harness the full potential of this technology, companies can connect Cisco CTI with their CRMs and give customer support executives … Continued

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Sales and Marketing Efficiency: CRMs That Work Successfully With Cisco Phone System

Sales and Marketing Efficiency: CRMs That Work Successfully With Cisco Phone System

Comprehensive private branch exchange (PBX) and voice over internet protocol (VoIP) phone systems have become crucial elements for twenty-first-century sales, marketing, and service teams, as they offer unified communications across departments, on-site or cloud-based options, and access to integrated computing features. PBX phone systems offer automation and uninterrupted power supply, while VoIP includes these elements plus a … Continued

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What Smarketing Looks Like (And Why Your Company Needs to Adopt It)

What Smarketing Looks Like (And Why Your Company Needs to Adopt It)

Smarketing is a new buzz word in the world of sales and marketing. Actually, it’s a contraction of sales & marketing. Hubspot defines smarketing as: “…the alignment between your sales and marketing teams created through frequent and direct communication between the two.” Since a company’s end goal is always the same, it makes perfect sense to integrate sales … Continued

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