Matt Goldman

How to prepare Strategy for Marketing Distribution Channel Management

How to prepare Strategy for Marketing Distribution Channel Management

In the rapidly evolving global marketplace, there are more opportunities to connect products with consumers. In fact, the number of methods can be overwhelming. Choosing the most appropriate connection methods is the foundation of marketing channel management. While each company has different products and possible methods of distribution, there are many ways to optimize the … Continued

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How CRM Software Increases Productivity and Profits in Retail Sales

How CRM Software Increases Productivity and Profits in Retail Sales

The ‘R’ in Customer Relationship Management is where the magic of  lies: the customer relationship. In today’s world of over-crowdedness and overstimulation, relationships are the key to connecting with retail customers in a meaningful way. Research reveals —as does intuition—that retail customers now desire more personalized care in the marketplace, from the sales floor to social … Continued

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Are Your Customers Feeling Frustrated Without Organization Memory of Last Interaction?

Are Your Customers Feeling Frustrated Without Organization Memory of Last Interaction?

The initial customer touchpoint is often the most crucial of all instances for interaction. First impressions have been proven to be effective in instilling brand recall to prospects; and it is at this point where the probability of converting leads increase. To ensure that every opportunity for customer interaction works toward the forging of lasting … Continued

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Cisco VoIP Phone Systems Let Small Businesses Grow their Communications

Cisco VoIP Phone Systems Let Small Businesses Grow their Communications

As landlines become a thing of the past, voice over internet protocol (VoIP) services are rapidly replacing traditional phones as the go-to communication method between businesses, their clients, and their customers. Globally, VoIP is expected to grow 28% between 2016-2020; by the end of 2017 alone, there will be one billion VoIP users around the globe. … Continued

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Choose Cisco IP Phone Systems for scalable business growth

Choose Cisco IP Phone Systems for scalable business growth

Business growth depends on the ability to scale—personnel, processes, and technology. Too often, companies neglect the final component; upgrading phone systems takes a backseat to finding more employees to complete a ballooning client workload. But what good is an expanded team if members can’t collaborate efficiently? How can employees execute processes that in-office technology limits? Cisco … Continued

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