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Danny Wong

6 Ways Engineering Firms Can Attract New Clients and Grow Existing Accounts

6 Ways Engineering Firms Can Attract New Clients and Grow Existing Accounts

Many engineering firms focus most of their attention on operations, which is understandable considering the complex nature of the work. However, like any type of company, they must rely on a productive and effective sales operation in order to reliably communicate the value of their services to high-quality prospects. Gather as many details as possible … Continued

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Sales Acceleration Technology: Types and Benefits for B2B Companies

Sales Acceleration Technology: Types and Benefits for B2B Companies

By 2017, companies are expected to invest as much as $30 billion in sales acceleration technology. But what is it? Sales acceleration tech helps frontline and behind-the-scenes salespeople identify qualified prospects, connect with them, and ramp up productivity during the selling process. Sales acceleration tools inform users about radical shifts in buying behavior and provide … Continued

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4 High Impact Account-Based Marketing Strategies

4 High Impact Account-Based Marketing Strategies

In the vast majority of companies, quantity trumps quality when it comes to sales and marketing tactics. In these organizations, marketing strategies include generic email campaigns, cold calling, and mass mailings. These strategies can be highly effective when selling coffee or maid services to consumers, but are often significantly less fruitful for organizations who need … Continued

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