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Blake Given

Rethinking the Sales Funnel: The Need to Realign Marketing with the Digital Sales Landscape

Rethinking the Sales Funnel: The Need to Realign Marketing with the Digital Sales Landscape

Think of the traditional sales funnel as a casualty of today’s digital innovations. The internet, mobile access and smartphones, and the social networking web have transformed the current sales landscape into one where the funnel no longer applies. According to a survey done by SiriusDecisions, the buyer’s journey is now 67 percent digital. Our current … Continued

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