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Exclusive Q&A: Neal Schaffer and Rutgers Business School Launch Social Selling Program

Exclusive Q&A: Neal Schaffer and Rutgers Business School Launch Social Selling Program

When discussing digital transformation, it’s impossible not to discuss social selling and its impact on the sales cycle. Marketing and sales automation tools have made it possible to reach hundreds, if not thousands, of potential buyers instantly. This however has caused a decline in the effectiveness of email and cold calling techniques. As a result, … Continued

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The Art of a Great Sales Pitch

The Art of a Great Sales Pitch

Today’s sales ‘pitches’ are no longer simply a stack of information thrown at prospects. Instead, effective sales pitches today are two-way conversations. Listening to a prospective buyer’s wants and needs is as important as providing information about products and services. Furthermore, asking follow-up questions, pinpointing their pain, and offering a solution that meets their company’s … Continued

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