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Raising the Bar for Ecommerce: The Omni-Channel Approach to Customer Experience

Raising the Bar for Ecommerce: The Omni-Channel Approach to Customer Experience

In the last decade, the growing adoption of ecommerce has been swift–and ruthless. Huge retail market players like Best Buy and Toys R’ Us are shutting down huge chunks of their physical locations due to plummeting revenue. Not only is this a result of not embracing ecommerce early in its wave, they are also now competing with ecommerce … Continued

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Exclusive Q&A: Neal Schaffer and Rutgers Business School Launch Social Selling Program

Exclusive Q&A: Neal Schaffer and Rutgers Business School Launch Social Selling Program

When discussing digital transformation, it’s impossible not to discuss social selling and its impact on the sales cycle. Marketing and sales automation tools have made it possible to reach hundreds, if not thousands, of potential buyers instantly. This however has caused a decline in the effectiveness of email and cold calling techniques. As a result, … Continued

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The Art of a Great Sales Pitch

The Art of a Great Sales Pitch

Today’s sales ‘pitches’ are no longer simply a stack of information thrown at prospects. Instead, effective sales pitches today are two-way conversations. Listening to a prospective buyer’s wants and needs is as important as providing information about products and services. Furthermore, asking follow-up questions, pinpointing their pain, and offering a solution that meets their company’s … Continued

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